The Only Book on Social Media Marketing You’ll Ever Need

Several months ago I promised Tamar Weinberg I’d do a video review of her book The New Community Rules: Marketing on the Social Web.  My apologies to her for taking so long to get around to it.  After all, how hard can a video book review be, right?
After being sidetracked with other projects shortly after [...]

Sales and Social Media: PB & J or Oil and Water?

Yesterday, I had the pleasure of delivering a presentation to our company’s Business Development Directors on the benefits of considering certain social media tools to reach their goals.

Mixing sales (or marketing) and social media is, of course, done by companies and individuals all over the world every day.  But, if your social media approach is [...]