The Only Book on Social Media Marketing You’ll Ever Need

Several months ago I promised Tamar Weinberg I’d do a video review of her book The New Community Rules: Marketing on the Social Web.  My apologies to her for taking so long to get around to it.  After all, how hard can a video book review be, right?
After being sidetracked with other projects shortly after [...]

Find Your Strongest Life by Marcus Buckingham: A Review

Okay, I’ll just come out and say it. It’s been really hard to Find My Strongest Anything lately.  There have been two deaths in my family in the last week,  yesterday my one and only laptop hard drive crashed (I’m on a borrowed one now) and, I realized just moments ago that this review is actually due [...]

A Million Miles in a Thousand Years by Donald Miller: A Review

If you watched a movie about a guy who wanted a Volvo and worked for years to get it, you wouldn’t cry at the end when he drove off the lot, testing the windshield wipers.  You wouldn’t tell your friends you saw a beautiful movie or go home and put a record on to think [...]

Chris Brogan, Trust Agents and Social Media: Old-Fashioned Common Sense

Yesterday, I had the pleasure of sitting in on a presentation made my Chris Brogan.  Through Thursday you can purchase a DVD of the event.  Christine Taylor and JTMar partnered with Stage Post Studios to not only make Chris available in person to several hundred Nashvillians, but they also streamed the event online, including incorporating [...]

Don Miller: Tour and New Book

I’m as excited as I’ve been in a long time.  88.7 WAY-FM is partnering with Chaffee Management Group to bring author Donald Miller to Nashville to speak in November.  He’s probably best known for his New York Times best-selling book Blue Like Jazz.
As a book review blogger for Thomas Nelson Publishers, I also confirmed today [...]

The Noticer by Andy Andrews: A Review

The Noticer: Sometimes, all a person needs is a little perspective.
by Andy Andrews
Thomas Nelson Publishers
In a matter of minutes, Jones, as he prefers to be called (no “Mr.” just Jones), can completely disarm the most stubborn stranger he encounters with little more than a few probing questions and several common sense, but often profound, [...]

The Noticer Project: 5 People That Have Impacted You Most

If  you’re anything like me, you pretty much suck at noticing your surroundings.  Any time my wife makes a change to something within our home (a new wall hanging, rearranged furniture, a different brand of toothpaste even), it usually requires her pointing it out to me.  Let’s just say I’ve missed my share of “Your [...]

Pow! Right Between the Eyes!

One of my favorite books of the last few years is easily Pyromarketing by Greg Stielstra.  In it, he outlines the four main steps in the viral marketing process.

Gather the driest tender
Light it with a match
Fan the flames
Save the coals

In this post, I’d like to highlight step two in particular.  It involves the concept of [...]