Posted on March 31, 2010 by Jeff
I first became aware of this intriguing new book at Mark Ramsey’s blog Hear 2.0. If you’re so inclined, I highly recommend you take some time to read his analysis of what the book has to offer. If you’re in the business of figuring out your industry’s or company’s digital future, and are fascinated by [...]
Filed under: Books, Marketing, Reviews, Social Media, Web 2.0, YouTube | Tagged: book, Hear 2.0, Mark Ramsey, Michael S. Malone, review, Tom Hayes, video | Leave a Comment »
Posted on September 25, 2009 by Jeff
Yesterday, I had the pleasure of sitting in on a presentation made my Chris Brogan. Through Thursday you can purchase a DVD of the event. Christine Taylor and JTMar partnered with Stage Post Studios to not only make Chris available in person to several hundred Nashvillians, but they also streamed the event online, including incorporating [...]
Filed under: Books, Branding, Business, Marketing, Social Media, Twitter, Web 2.0 | Tagged: Social Media, Chris Brogan, Trust Agents, JTMar, Christine G Taylor, Stage Post Productions, common sense, Julien Smith | 7 Comments »
Posted on July 23, 2009 by Jeff
Recently, I was asked by Jackie Chapman (jchapman[at]allaccess[dot]com), the editor over at allaccess.com, to participate in their “10 Questions with” series. All Access is a very useful and informative broadcast and music industry, members-only website. I thought I’d share my answers here before the interview is published on their site and, in the event you’re [...]
Filed under: Marketing, Ministry, Music Industry, Social Media, The Future of Radio, Twitter, WAY-FM, Web 2.0 | Tagged: 10 Questions, 88.7 WAY-FM, A New Brand World, All Access, Brandon Heath, Brant Hansen, Castin Crowns, Chris Brogan, David Letterman, Donna Cruz, Downhere, Faith-Based Marketing, Fast Company, Fireflight, FriendFeed, Good to Great, Google Wave, Jackie Chapman, John Haydon, Katie Sivyer, Made to Stick, Mat Kearney, Matt Austin, Mornings with Brant, Pyromarketing, Seesmic, Seth Godin, Total Axxess, Tribal Knowledge, Tribes, TweetDeck, Twitter, Wally, WAY-FM, Wired | 2 Comments »
Posted on July 9, 2009 by Jeff
Earlier today, I read a week-old post from Olivier Blanchard on what companies should look for in hiring a social media director (not quite sure how I missed it originally). In a word, the post is simply fantastic. If you’ve been handed your company’s social media reigns, charged with hiring this person for your company, [...]
Filed under: Blogging, Branding, Business, Marketing, Social Media, Twitter, Web 2.0 | Tagged: Olivier Blanchard, Social Media Director, thebrandbuilder | Leave a Comment »
Posted on June 16, 2009 by Jeff
Seems fewer and fewer media outlets are printing media advisories any more. With few exceptions, they’re rarely interactive or involve any attempts at incorporating multi-media, social media or you-name-it media. Often, they’re not much more than words on a page. In a word, they’re “boring.” I’ve got a long way to go in my creation [...]
Filed under: Marketing, WAY-FM | Tagged: 88.7 WAY-FM, Casting Crowns, Concert, Media, Media Advisories, Sommet Center | 1 Comment »
Posted on January 24, 2009 by Jeff
One of my favorite books of the last few years is easily Pyromarketing by Greg Stielstra. In it, he outlines the four main steps in the viral marketing process. Gather the driest tender Light it with a match Fan the flames Save the coals In this post, I’d like to highlight step two in particular. [...]
Filed under: Books, Marketing | Tagged: Andy Nulman, Greg Stielstra, Pyromarketing, Surprise | Leave a Comment »
