Encouraging Community with Strategic Engagement

Whether you own a small business, are interested in furthering your own personal brand or work for a media company, navigating the social media waters can be daunting and confusing to say the least.  If that’s the boat you’re in, I invite you to click the link below.  I believe you’ll find some valuable information [...]

The Social Annie-versary Experiment

Today, my wife Annie and I celebrate 9 years of wedded bliss.  Okay, so it hasn’t been all bliss, but if I had it to do over, I wouldn’t change a thing.  And hey, that’s more than a lot of people can say these days (my wife included, I think). Photo courtesy KC Brock As [...]

No Size Fits All: Video Book Review No. 2

I first became aware of this intriguing new book at Mark Ramsey’s blog Hear 2.0.  If you’re so inclined, I highly recommend you take some time to read his analysis of what the book has to offer. If you’re in the business of figuring out your industry’s or company’s digital future, and are fascinated by [...]

Changing Facebook’s News Feed Default Settings

It’s been a few weeks since Facebook launched its recent round of changes.  Those changes not only included a slight face lift (no pun intended), but some under-the-hood changes as well.  If you’re like many, you’re still getting used to them. In fact, it you spend time on Facebook daily, you may have noticed that [...]

The Only Book on Social Media Marketing You’ll Ever Need

Several months ago I promised Tamar Weinberg I’d do a video review of her book The New Community Rules: Marketing on the Social Web.  My apologies to her for taking so long to get around to it.  After all, how hard can a video book review be, right? After being sidetracked with other projects shortly [...]

Sales and Social Media: PB & J or Oil and Water?

Yesterday, I had the pleasure of delivering a presentation to our company’s Business Development Directors on the benefits of considering certain social media tools to reach their goals. Mixing sales (or marketing) and social media is, of course, done by companies and individuals all over the world every day.  But, if your social media approach [...]

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