Got this e-mail from Guy yesterday: A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. Here’s what a reader said about it: It [...]
Filed under: Books, Marketing | Tagged: Apple, Enchantment, Guy Kawasaki, Macintosh | 2 Comments »
