I’ve been a big fan of Guy’s for years, but I must admit this is the first of his books I’ve gotten around to reading. And I’m glad I did. His latest, Enchantment: The Art of Changing Hearts, Minds, and Actions(affiliate link) is a breeze of a read and one that I found delightful and, [...]
Filed under: Books, Reviews | Tagged: Enchantment, Guy Kawasaki | 2 Comments »
Got this e-mail from Guy yesterday: A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. Here’s what a reader said about it: It [...]
Filed under: Books, Marketing | Tagged: Apple, Enchantment, Guy Kawasaki, Macintosh | 2 Comments »
