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Are You Social Media Director Worthy?

Earlier today, I read a week-old post from Olivier Blanchard on what companies should look for in hiring a social media director (not quite sure how I missed it originally).  In a word, the post is simply fantastic.


The Brand Builder

If you’ve been handed your company’s social media reigns, charged with hiring this person for your company, or hoping someday soon to be that person that gets hired to spearhead social media for a given company, this post contains most everything you should know or at least start working on in the meantime.

I challenge you to read the entire post (it’s a little long but hang in there) and NOT imagine which of the three “types” you are.  It’s an exercise I think you’ll find quite valuable.  I know I did.   And be sure to peruse the comments too (93 at this writing).  There are some great conversations happening here.

While you’re at it, if you’re on Twitter, do yourself a favor and make sure you’re following Olivier.

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88.7 WAY-FM and Casting Crowns Issue Warning

Seems fewer and fewer media outlets are printing media advisories any more.  With few exceptions, they’re rarely interactive or involve any attempts at incorporating multi-media, social media or you-name-it media.  Often, they’re not much more than words on a page.   In a word, they’re “boring.”

WAY887_186_ART

I’ve got a long way to go in my creation of media advisories on behalf of WAY-FM.  But it’s my hope that, someday, I too can create media advisories that are memorable and get people talking.  I’ve read about them.  I’ve studied them, but it seems I just don’t have the time (or maybe the expertise) to make it happen.  Heaven knows few can afford to pay someone else to do it for them.

For me, that means that the emphasis, the effort, has to go into the writing itself.  So, is it revolutionary?  I don’t know.  Is it a little cheesy?  Possibly.  Will it get more attention than the typical media advisory or, at the very least, put a smile on someone’s face or cause a slight chuckle at some point during their day?  I hope so.

That’s all I’m really going for.  After all, no one prints media advisories anymore.

FOR IMMEDIATE RELEASE

Tuesday, June 16th, 2009

Contact: Jeff Brown; Operations Director

Phone: 615-261-9293

E-mail: jeff@wayfm.com

88.7 WAY-FM & Casting Crowns Issue Warning

Ticket Buyers Cautioned, “Change” Potential Cited

For immediate release: (Nashville, TN) Nashville’s 88.7 WAY-FM will again bring the multi-platinum-selling band Casting Crowns to Nashville.  They’ll perform Friday, October 9th at the Sommet Center.  In an unorthodox move, however, upcoming on-air announcements will come with a warning to 88.7 WAY-FM listeners and potential concert go-ers.

The warning begins; “During the concert, you will be subjected to songs like,” followed by a laundry list of Casting Crowns songs.  What follows this list is all but unheard of in the concert world.  88.7 WAY-FM cites recent studies that show the potential these songs have to “not only impact, but even change lives.”  The station even goes on to suggest that listeners not purchase tickets if they desire to “leave the same way you came.”

88.7 WAY-FM general manager Matt Austin said that listeners desiring to purchase tickets despite the warning may do so at their own risk at any ticketmaster outlet, the Sommet Center box office, or online at WAY-FM.com beginning Saturday, June 20th at 10am.  He later added that ticket buyers may be asked to sign a waiver, but didn’t elaborate.

When asked for an official statement, Austin said, “Neither 88.7 WAY-FM nor Casting Crowns can be held liable for anyone who may leave the concert spiritually renewed, refreshed, fulfilled, convicted or otherwise changed.”

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WAY-FM is a 501(c)3 not for profit organization founded in 1987 in Southwest Florida.  The mission of WAY-FM is to encourage youth and young adults in their Christian Lives and to introduce non-believers to Christ.  All gifts are tax-deductible.

For more information on 88.7 WAY-FM, see also:

88.7 WAY-FM’s Facebook Profile

88.7 WAY-FM’s Twitter Profile

88.7 WAY-FM’s YouTube Profile

Pow! Right Between the Eyes!

One of my favorite books of the last few years is easily Pyromarketing by Greg Stielstra.  In it, he outlines the four main steps in the viral marketing process.

  1. Gather the driest tender
  2. Light it with a match
  3. Fan the flames
  4. Save the coals

pow

In this post, I’d like to highlight step two in particular.  It involves the concept of lowering the barriers to trying your product.  Discounting, offering samples and even giving your product away are all ways of doing this.

One real-world example involves another book and is happening as I write over at Andy Nulman’s blog Pow! Right Between The Eyes!  Andy is giving away not just ten, twenty, or even 100 copies of his new book, but actually 200.  In it he highlights the power of surprise in your marketing efforts.

In my industry, it can be so easy to fall back on what has worked in the past.  Sticking with what’s been proven to work feels a lot safer and takes a lot less effort in the planning stages.

It is my hope that Andy’s book can help me to think more creatively and get outside my comfort zone, assuming I’m one of the 200 he decides to send a copy to.  Upon reading it, I’ll review it here.  Something I hope to do regularly on this blog.

If you are an author and would like me to consider your book for review, please send a review copy to:

Jeff Brown

c/o WAY-FM Media Group, Inc.

1095 W McEwen Dr.

Franklin, TN  37067