Twitterverse Navigation: Public Figures Who Get It Wrong (And a Few Who Get It Right)

Posted on January 30, 2009 by Jeff

I’ve been a participant on Twitter for several months now.  In that time, I’ve read dozens of articles on how to and how not to interact within the Twitter community.  It’s certainly safe to say that there are as many opinions as there are participants on how Twitter can best be utilized.  And, for each [...]

Filed under: Branding, Music Industry, Twitter | Tagged: , , , , , , , , , | 21 Comments »

Pow! Right Between the Eyes!

Posted on January 24, 2009 by Jeff

One of my favorite books of the last few years is easily Pyromarketing by Greg Stielstra.  In it, he outlines the four main steps in the viral marketing process. Gather the driest tender Light it with a match Fan the flames Save the coals In this post, I’d like to highlight step two in particular.  [...]

Filed under: Books, Marketing | Tagged: , , , | Leave a Comment »

Mornings With Brant on WAY-FM

Posted on January 24, 2009 by Jeff

First, it was audio recaps of “24” on the morning show.  Next came the video version.  You don’t even have to be a “24” fan or even watch the show to enjoy this.  Brilliant!

Filed under: Social Media, WAY-FM | Tagged: , , , , , , | 4 Comments »

Why Are You Thumbing Your Nose At Twitter?

Posted on January 15, 2009 by Jeff

As you’ve no doubt heard, earlier today a US Airways flight, in a losing fight with a flock of geese, ended up in the Hudson River.  Miraculously, not one of the 155 passengers or crew was seriously hurt. You may have noticed, if you watched the news or read about it online, that one particular [...]

Filed under: Social Media, Twitter, Web 2.0 | Tagged: , , , , , , , | 6 Comments »

Social Networks: Valuable Only If You Cultivate Them

Posted on January 11, 2009 by Jeff

Today is my birthday.  And for the last several years, I’ve not thought of my birthday as anything to look forward to.  I’ve certainly not felt comfortable drawing attention to it.  Once you get to be my age, they honestly aren’t a big deal anymore – at least I thought that was the case. In [...]

Filed under: Social Media | Tagged: , , , , , , , , | 4 Comments »

Mark Ramsey: Genius

Posted on January 8, 2009 by Jeff

Sometimes, Mark takes the words right out of my mouth or reads my mind or says what I couldn’t quite articulate or whatever.  This is one of those times. His latest post on the future of the program director’s job delves into what I’ve been moving toward in my own position for several months now.  [...]

Filed under: The Future of Radio | Leave a Comment »

Google Alerts Are A Beautiful Thing

Posted on January 7, 2009 by Jeff

I love Google Alerts.  With it, I get daily e-mail updates whenever items I’m interested in show up in the news or even on individual blogs.  In the example below, I’ve highlighted a daily Google blog alert I run for the search term “WAY-FM,” the name of the station for which I work. The results [...]

Filed under: Web 2.0 | Tagged: , , , | 3 Comments »

Give It To Me – Just Not Right Now

Posted on January 6, 2009 by Jeff

In my anecdotal research, I’ve found the younger the person I talk to, the higher the likelihood I find someone who doesn’t listen to the radio – at all.  Most are quickly becoming accustomed to getting the content they want exactly when they want it.  Radio listening, by and large, doesn’t give them that versatility. [...]

Filed under: The Future of Radio | Tagged: , , , , , | 2 Comments »

Follow

Get every new post delivered to your Inbox.