Seems fewer and fewer media outlets are printing media advisories any more. With few exceptions, they’re rarely interactive or involve any attempts at incorporating multi-media, social media or you-name-it media. Often, they’re not much more than words on a page. In a word, they’re “boring.”
I’ve got a long way to go in my creation of media advisories on behalf of WAY-FM. But it’s my hope that, someday, I too can create media advisories that are memorable and get people talking. I’ve read about them. I’ve studied them, but it seems I just don’t have the time (or maybe the expertise) to make it happen. Heaven knows few can afford to pay someone else to do it for them.
For me, that means that the emphasis, the effort, has to go into the writing itself. So, is it revolutionary? I don’t know. Is it a little cheesy? Possibly. Will it get more attention than the typical media advisory or, at the very least, put a smile on someone’s face or cause a slight chuckle at some point during their day? I hope so.
That’s all I’m really going for. After all, no one prints media advisories anymore.
FOR IMMEDIATE RELEASE
Tuesday, June 16th, 2009
Contact: Jeff Brown; Operations Director
88.7 WAY-FM & Casting Crowns Issue Warning
Ticket Buyers Cautioned, “Change” Potential Cited
For immediate release: (Nashville, TN) Nashville’s 88.7 WAY-FM will again bring the multi-platinum-selling band Casting Crowns to Nashville. They’ll perform Friday, October 9th at the Sommet Center. In an unorthodox move, however, upcoming on-air announcements will come with a warning to 88.7 WAY-FM listeners and potential concert go-ers.
The warning begins; “During the concert, you will be subjected to songs like,” followed by a laundry list of Casting Crowns songs. What follows this list is all but unheard of in the concert world. 88.7 WAY-FM cites recent studies that show the potential these songs have to “not only impact, but even change lives.” The station even goes on to suggest that listeners not purchase tickets if they desire to “leave the same way you came.”
88.7 WAY-FM general manager Matt Austin said that listeners desiring to purchase tickets despite the warning may do so at their own risk at any ticketmaster outlet, the Sommet Center box office, or online at WAY-FM.com beginning Saturday, June 20th at 10am. He later added that ticket buyers may be asked to sign a waiver, but didn’t elaborate.
When asked for an official statement, Austin said, “Neither 88.7 WAY-FM nor Casting Crowns can be held liable for anyone who may leave the concert spiritually renewed, refreshed, fulfilled, convicted or otherwise changed.”
WAY-FM is a 501(c)3 not for profit organization founded in 1987 in Southwest Florida. The mission of WAY-FM is to encourage youth and young adults in their Christian Lives and to introduce non-believers to Christ. All gifts are tax-deductible.
For more information on 88.7 WAY-FM, see also: