• Get Jeff’s Posts

  • Reach Jeff by Phone

    Got a question? Call Jeff. 774-BROWN-11 (774-276-9611)
  • Jeff’s Tweets

  • Jeff’s Blog Archives

  • Featured in Alltop
  • Jeff’s Comments

  • Disclaimer

    The opinions expressed on this weblog are my own and do not necessarily reflect those of my employer.
  • Copyright

    Creative Commons License
    If you reprint a post on this site or repost it on your own blog or website, you must include the following attribution: © 2011, Jeffery D. Brown. Used by Permission. Originally posted at thejeffbrown.me.

The Noticer by Andy Andrews: A Review

The Noticer: Sometimes, all a person needs is a little perspective.

by Andy Andrews

Thomas Nelson Publishers

_200_350_book50cover1 In a matter of minutes, Jones, as he prefers to be called (no “Mr.” just Jones), can completely disarm the most stubborn stranger he encounters with little more than a few probing questions and several common sense, but often profound, answers.  Upon first meeting Jones, most find themselves asking things like, “Who is this man?  What brought him here at this place and at this time?  And why would he be the least bit interested in talking to me?”  Afterward, they’re left asking, “Where did he go?  How did I survive before he showed up? And will I ever see him again?”

Each of them is at a crossroads.  A choice must be made to either continue down the path they’re currently on or forge a brand new one.  At just the right time, whether at the end of his rope, at the point of despair, or in her greatest time of need, they each meet Jones.

A single man looking for meaning having gone through two failed marriages; a couple trying to remember what it was exactly that first drew them to one another; a seventy-something woman who’s come to the conclusion her usefulness has passed; a young businessman striving so hard for success that he fails to realize what true success really means; all these poignant stories and more make up The Noticer: Sometimes, all a person needs is a little perspective.

How many times have I wished I had just the right answer, as Jones always seems to, when talking with someone in a seemingly impossible situation.  I’m no Jones, but it’s not unusual in Christian radio (my vocation) or in the world of Christian music in general to encounter, fairly regularly, teenagers, young couples, mothers and fathers, you name it, all looking for that spark, that piece of perfect advice that will be just the dose of confidence they need, not just to function, but to start anew and to make a difference in the lives of others.

Personally, I wish I had this book years ago.  But I believe there is value to be gained from reading it regardless of where you find yourself in life.   I’m at a place now where I have the opportunity to speak into the lives of several just starting their life’s journey.  In fact, while on Facebook just last night, I was able to encourage a former intern using the principals in this very book.  Thank you Andy Andrews.  Here are some of my favorite take-aways from the book The Noticer: Sometimes, all a person needs is a little perspective:

  • Whatever you focus on increases – “If you set your mind on loss, you are more likely to lose…But a grateful perspective brings happiness and abundance into a person’s life.”
  • Every day, ask yourself this question: “What is it about me that other people would change if they could?” – “Another person’s perspective about you can sometimes be as important as your perspective is about yourself.”
  • A friend who accepts you as you are is dangerous – “A true friend holds you to a higher standard.  A true friend brings out the best in you.”
  • We judge ourselves by our intentions, but we judge others by their actions – “There is no difference in the person who intends to do things differently and the one who never thinks about it in the first place.”
  • And my personal favorite?  Your proof of hope – “If you’re breathing, you are still alive.  If you are alive, then you are still here, physically, on this planet.  If you are still here, then you have not completed what you were put on earth to do.  If you have not completed what you were put on earth to do…that means your very purpose has not yet been fulfilled.  If your purpose has not yet been fulfilled, then the most important part of your life has not yet been lived.  And if the most important part of your life has not yet been lived…”

You’re reading this review so I assume  you’re still breathing.  It’s time to get to work.

The Noticer Project: 5 People That Have Impacted You Most

_140_245_book50coverIf  you’re anything like me, you pretty much suck at noticing your surroundings.  Any time my wife makes a change to something within our home (a new wall hanging, rearranged furniture, a different brand of toothpaste even), it usually requires her pointing it out to me.  Let’s just say I’ve missed my share of “Your new do looks great, honey!” opportunities.

This curse especially makes itself known when I’m trying to locate a specific item around the house – by the way, why does it seem we husbands have a disproportionate amount of trouble with this?  I could be looking for cream or sugar for my coffee.  Maybe it’s a certain pair of socks.  Maybe it’s the milk (probably in the refrigerator).  Whatever it is I’m trying to find, more often than not, it’s right in front of me.  My brain, for some reason, just doesn’t see it.

I have to admit that, as I’ve grown older, I can sometimes allow this blinders-on mentality to creep into my relationships.  If I’m not making a concerted effort to pay attention, needs I should be meeting, or at least helping to meet, can go completely ignored.  And that’s certainly not a habit I want to see get a strong-hold in my life.

I couldn’t help but laugh just a little then, albeit nervously, when I realized the subject matter of the new book The Noticer: Sometimes, all a person needs is a little perspective; a book I’ve agreed to review in time for it’s release on Tuesday.

I’m especially intrigued though by a campaign the publishers are referring to as The Noticer Project. The site describes the project, in conjunction with the book, as “a worldwide movement to ‘notice’ the 5 most influential people in your life.” The description goes on to say, “Noticing those five people is meant to encourage us to step outside our busy schedules and avoid waiting until a wedding, graduation or even a funeral to take notice of the special, influential people in our lives.” How wonderful is that?

I’ll post my review of The Noticer: Sometimes, all a person needs is a little perspective tomorrow.  In the meantime, you can enjoy this special video.  It includes several in-character excerpts from the book itself.

Geek Breakfast!

In March 2009, I attended my first Podcamp Nashville.  While there I got to meet, or hear speak, a couple of people I’d been following (and admiring) on Twitter for a little while.

istock_000000204365xsmall

One of those folks was Dave Delaney (@davedelaney on Twitter).  Soon after, I discovered Dave had organized what he referred to as a Geek Breakfast group on Facebook.  He describes the group as, “A casual monthly meet-up over coffee and breakfast to discuss new media, podcasting, blogging, programming, open source, social networks and more.”  I quickly joined.  Later, I discovered a group had also been created for Hendersonville (a community north of Nashville) by Bill Seaver (@billseaver on Twitter).

I soon realized though that, while joining these Facebook groups would no doubt bring into my life many new and exciting friendships, the proximately of my home and work to both of these areas would make it difficult to make one of the monthly gatherings any time soon.

I proceded to check the Geek Breakfast headquarters and saw that, while there was a Murfreesboro group in addition to Nashville and Hendersonville, there wasn’t a south of Nashville, Franklin/Spring Hill group of any kind.  If you know the Franklin and Spring Hill, Tennessee areas at all, you know that over the last 10 years Spring Hill and the Franklin area of Cool Springs have grown significantly.

It just didn’t seem right for there not to be a Franklin – Spring Hill Geek Breakfast Group.  So, I did what anyone else would’ve done in my situation.  I formed my own.  Honestly, I did it without giving much thought to preparation and planning, the investment of time, recruiting people, any of that.  I just did it.

So, now, here I sit eagerly anticipating the development of this new group.  As soon as I can secure a location and date, I’ll pass the info along both on Facebook and here on my blog under the Geek Breakfast tab.

I hope if you live or work near this sprawling area of middle Tennessee you’ll consider joining us.  And, if you have any suggestions on how to make it better, don’t hesitate to let me know.

Thanks!

Invoicing Doesn’t Have to be a Pain

If you’re like most people these days and you work for someone else, chances are you’ve at least considered doing a little moonlighting or venturing out on your own altogether, especially in this uncertain economy.

life before week-end. business scream

None of us knows if or when it might be our turn to get the axe, so it never hurts to have another iron or two in the fire.  Only recently have I even given any thought to what I would do in that situation.  “What’s my Plan B,” in other words.

For me, I’ve had a few close colleagues recently recommend I branch out by consulting other small businesses in social media, particularly in the area of brand monitoring.  While I’ve not officially attempted that yet, I have seen requests increase recently in an area closer to my current profession: voice overs.

This was not something I planned or marketed in any way (when it rains it pours I guess).  It’s picked up enough, though, that it was time to find a better way to keep track of it all.  I was especially interested in an easy way to invoice and track payments from clients.  Ultimately, I wanted to find a program I could use in the cloud.  The ability to track payments, invoices and clients all online would be the perfect solution.  If I could send invoices easily by e-mail, then all the better.

I began my research on Twitter, asking those that follow me – about 700 at the time – what they might recommend.  I ended up with three different suggestions in all.  The one that intrigued me the most though was FreshBooks.

I’ve been using it for just about three months now, and I’ve found it to be the perfect solution for my situation.  If you’re just starting out as a freelancer or small business owner, or your business operates on just a handful of clients, then you may be able to use the free version.  Once you reach 4 clients or more, you’ll have to pay a monthly fee.

I think the subscription-based pricing structure is very reasonable.  If you manage anywhere between 4 and 25 clients, the cost to you is only $14 per month.  26 to 100 clients is just $27 per month.  Prices go up from there, but I think it’s a pretty good deal.  Having said that, I haven’t compared FreshBooks’ pricing with that of other, similar services.  I do like their 30-day money back guarantee, and the fact they’re no contracts.  You use it on a month-to-month basis and, if at any time you decide to stop using it, no problem.

The FreshBooks software even allows you to track by time.  Personally, that’s not something I use, at least not yet.  I especially like the professional look and the credibility I feel it adds to my over-all presentation.  According to the FreshBooks website, it’s simply an online invoice and time tracking service that saves you time (I can attest to that).

With FreshBooks, you can:

  • Create, send and manage invoices
  • Track time (for you and your staff)
  • Send invoices by e-mail or US post
  • Accept payment with PayPal, Authorize.Net and more
  • Automatically send invoices and late payment notices
  • Create reports and import/export your data

I’ve been really happy with it.  One of the aspects I liked most about the software was the ability to open an account and create and send my first invoice in the span of about 15 minutes.  Not bad.  Though I’m only using the free version now, I’m confident that once I add more clients, I’ll stick with FreshBooks and move up to the next tier.

What about you?  What invoice software do you use?  Have you used FreshBooks?  If so, do you like it?  If not, what are your gripes?

Note: Thanks to Christopher (@side3media on Twitter) for referring me to FreshBooks.  I owe you one.  Also, the FreshBooks links I’ve provided in this post are referrel links unique to me.  If you prefer to by-pass this, simply go to freshbooks.com.

The Future’s So Bright (At Least It Can Be)

I was replying this morning to a comment from Robbie Newton on my last blog post.  Robbie is a former WAY-FM board member and someone whose opinion I respect a great deal.  As I wrote my reply, I realized this was one of those moments where the conversation warranted a blog post of its own.

istock_000001671341xsmall

Basically, the conversation revolves around the question, “Where is radio going?”  There are a lot of opinions as to what that might look like.  Some believe radio will suffer the same fate as many newspapers recently, while others feel (myself included) that the level of radio’s suffering will be directly connected to its level of willingness to adapt to the changes in listener habits and preferences.

My conversation with Robbie thus far, beginning with his initial response to my post 10 Years Ago Today: My WAY-FM Journey:

I find this post very interesting.  As a former member of the board of directors, I observed the ministry up close and personal for over 15 years.  I agree that Matt and Bob are two very fine Christian men.  I see the current turmoil in the industry as ultimately being a good thing because those with the best ideas and courage to take risks will emerge as industry leaders while the rest will fall by the wayside.  I think many inside the industry are realizing that radio was never really about radio in the first place.  It was (and still is) about the listener and communicating with them.  I sense that you might be a little uneasy with those at the corporate level and what decisions they will make about the future direction of the ministry (to feel this way would be understandable).  You mention that you are willing to do everything in your power to ensure the survival of your slice of the pie.  What if ensuring your survival called for the sacrifice of other pieces of the WAY-FM pie, would that be okay?  How does one decide which slice to cut if there’s not enough money to go around?

You are very wise. :-)

First, I agree that it’s not about radio, but about the listener.  Too many in the industry at large fail to realize that.  I think it was a very forward-thinking move years ago when the word “radio” was removed from our mission statement.  To me, it was a realization by the executive team that, while radio is the medium we use today to reach youth and young adults, it may not be the primary vehicle used tomorrow.  I, personally, am striving to be a forward-thinker within the company so that we as a company – not just WAY-FM Nashville – don’t “fall by the wayside.”

As to your question, I hadn’t considered that scenario specifically.  All I can do as operations director is try to ensure the station I work for is making an impact in the local community.  Hopefully, listenership increases as a result of that along with listener donations.  And, I hope to be able to do that for as long as they will let me, meaning, I don’t take anything for granted.

How does one decide which slice to cut?  Hopefully it doesn’t come to that, but if it does and it were me doing the deciding, it would be difficult to cut long-established stations if for no other reason than the obligations established within their community of listeners over a long period of time.  Other stations though are practically brand new and still trying to find an audience.

Getting back to the reference to a ‘slice of pie’, perhaps it’s time to go back into the ministry kitchen and start cooking all over again.  Who would be the chefs? I suggest that they should be current senior management, station managers, other key stakeholders (such as thought leaders in the Christian recording industry), current listeners, post-listeners, and most importantly, pre-listeners.  Their assignment would be to bake a brand new pie.  The available ingredients would include the current assets of the ministry (staff, facilities, technologies, etc.), and a God-breathed understanding of the current culture in which you have been called to reach.  So my question to you is quite simple…what do you think the new pie would look like, especially your slice?

The “ingredients” are limited only by our imagination.  As someone within the company who has immersed himself in all things social media the past 18 months, there are several things I see happening in order for WAY-FM, and radio in general, to remain relevant.

  • Downloadable Audio – Podcasts basically.  Not revelatory, but something that’s not happening now no doubt due to limited resources.  I, for one, don’t want to wait for someone else within the company to make it happen.  Rather, I want to take the bull by the horns and set an example for others to follow.  This would include “Mornings with Brant,” “Total Axxess,” the “Top 20 Meltdown,” etc.  I’d like to see each station given the opportunity to monetize it independent of one another.  Give us the ability to further localize the content.
  • Downloadable Video – In essence, video podcasts.  However, I want to take this beyond shooting artist visits and behind the scenes goings-on during certain shows.  Right now the video that is being shot (during certain shows and at local events) is being pushed out primarily through YouTube.  To my knowledge, no one within the company is providing video content in subscribe-able form (apart from what YouTube offers which leaves a lot to be desired).  I see this including deliberate, produced video “shows” that serve as an extension of what we’re doing on the air and in the community.  They may or may not be hosted by on-air talent.  We have a plethora of people on the local level who bring to the table talents we’ve yet to tap into.
  • Live Streaming Video – No matter who we have on the air in any given year, there’s always a certain level of resistance to this.  I believe the future of radio includes nearly 24/7 video streaming (Ustream and/or Stickam among others make this possible).  You could even toy with making this kind of content available on a premium member-type basis.  Again, give the local station the opportunity to monetize it.  But with a paid subscription model, you could award a percentage to the station from which the subscriber originates with the rest going to corporate.  This could be invested back into the product.
  • Twitter – Again, not revelatory, but with just a few exceptions, I’m not sure we’re tapping into this as deeply as we should.  I wonder too if anyone within the company realizes that Twitter gives us the ability to text our listeners directly for FREE.  Sure, there are limitations with Twitter as a texting model that become a non-issue with most third party texting services.  But in light of budget cuts and the current economic climate free is a pretty good alternative.
  • Live Chat – Sounds so 90’s doesn’t it?  Bare with me.

I see the FM radio experience being taken to a new level (a la Leo Laporte) with radio, streaming video, live chat and/or Twitter all happening simultaneously, with phones, of course, still an important part of the equation.  We’ve got to allow listeners the opportunity to interact with us in any way they choose.  Gone are the take-it-or-leave-it days.  Give them a multitude of ways to engage our content both live as-it-happens, as well as on a plane 30,000 feet in the air, during a cross country road trip, or anywhere else they might not otherwise be able to experience our content now.

Questions:

  1. How do you prefer to interact with radio?  Phone?  Text?  Twitter?  Not at all/Passive listener?
  2. Does the idea of live, streaming video as it relates to radio intrigue you at all?
  3. Do you like the idea of being able to take your favorite radio show with you wherever you go to listen to whenever you want?  Minus the music?
  4. Would you welcome the opportunity to interact with other like-minded listeners live and in real time while listening to your favorite show?

Feel free to answer any or all of the above questions in the comments.  You too Robby!