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We Love Your Mom

I never knew something seemingly as simple as adding audio to my blog could be such a frustrating chore.  I add images all the time after all.  And I’m in radio for Pete’s sake.  I work with audio daily.  Why is this so stinking hard WordPress.com?

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Turns out audio, WordPress.com and Firefox in particular, don’t get along very well.  You see, I’ve been trying to post audio from our Mother’s Day campaign since about mid-May.  And while it may now be Dad’s month, I’ll be darned if anything is going to stop me from seeing it through.

Many whom I’ve connected with via Twitter and elsewhere and who don’t live within our station’s coverage area have expressed an interest in hearing what we did.  I can tell you that what began as a simple idea to facilitate giving away a Mother’s Day prize package turned into quite a bit more.

Listeners were asked to call a special number and simply share the kinds of sacrifices mom made along the way.  As the calls came in, we found that there were going to be dozens more calls than we’d ever be able to air.  The initial on-air promo we used told of the specifics of the promotion and what was in store for the eventual winner.  Follow up on-air promos added some of the early calls we received.

As Mother’s Day approached and the time to pick a winning call closed in, we realized that, with an edited script, there was no reason why we couldn’t continue with the “celebrate mom” mentality throughout the rest of May.  And that’s exactly what we did, which, in turn, gave us the chance to enhance a lot more lives with a few more calls.

While I’d hope to embed a player directly into the blog here, the best I could do was link to an external site where audio from 4 of the calls we received is being hosted.  Particularly moving is the call from Kelly.  She and her mom also happened to be our winners.   Phrases like “limousine ride,” and “hot stone massage” are now permanent parts of their vocabulary.

Oh, and in case you were wondering, I love my mom too.  Here’s the link:

Mother’s Day Audio