Changing Facebook’s News Feed Default Settings

It’s been a few weeks since Facebook launched its recent round of changes.  Those changes not only included a slight face lift (no pun intended), but some under-the-hood changes as well.  If you’re like many, you’re still getting used to them.

In fact, it you spend time on Facebook daily, you may have noticed that what you’re posting isn’t being commented on at the same level you’re used to.  Part of the reason for that, I believe, is due to the changes Facebook made to some of the personal profile default settings.

First, it’s important to note that this won’t change, necessarily, by making the simple adjustments I describe in the video below.  For that to happen, everyone else you’re connected with will need to do the same.  To put it simply, you need to spread the word.

However, if you feel – as I did – that you’re just not seeing near the activity in your Facebook stream that you once did, the simple adjustments outlined in this screencast should help change that.  I hope it helps.

Photo credit, Photos8.com

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The Only Book on Social Media Marketing You’ll Ever Need

Several months ago I promised Tamar Weinberg I’d do a video review of her book The New Community Rules: Marketing on the Social Web.  My apologies to her for taking so long to get around to it.  After all, how hard can a video book review be, right?

After being sidetracked with other projects shortly after reading the first two-thirds, I finally got around to finishing it recently.  If you buy one book on social media, do yourself a favor and make it this one.

For the ultimate review of Tamar’s new book, check out this video from Polar Unlimited.

Apple’s New Nano: Radio Reinvented

If you own a DVR and have realized that watching television is an entirely new and fresh experience when you truly are in control, then have I got a product for you.

In case you missed the announcement yesterday, one of the many features of the new iPod Nano is an FM tuner.  But not just any FM tuner mind you.  Side note: I honestly think those in the industry clamoring for an FM transmitter to be added to everything from your toaster to your blow dryer are wasting their time.  The need still exists to think of your radio station beyond your terrestrial FM signal.

Having said that, I underestimated the power of a company like Apple to completely reinvent the experience.  If you’re like me and own a DVR, or listen to podcasts often, or generally appreciate the power of time shifting the content you consume, you too may have found yourself reaching for your radio dial attempting to do the impossible: rewind the feed to confirm you did indeed just hear the phrase “F hole.”

Guess what?  You can do that now.  Interrupted while listening?  Pause the song that’s playing and pick up where you left off.  If the station allows song tagging, you can even “bookmark” the song so that the next time you sync your Nano with iTunes, you can go through your list of tagged songs, preview them and purchase the ones you want.

I’ve recently begun to notice more and more the “radio is not where it’s at” montra.  If you’re an artist or a label, replacing radio as a destination for your music is not only unwise, it’s just plain dumb.   Why would you when radio listening could directly result in the purchase of one of your songs?

Don’t look now but I think listening to the radio just became cool again; for the average consumer as well as the industry.  Thanks Apple.

Am I wrong?  Do these seem like cool features to you as a consumer?  Do you like the idea of being able to pause your radio?  Rewind it?  Fast forward it?  Tag a song?  What difficulties does this present for advertisers, if any?

The Race to 500

At WAY-FM, we like to have fun.  So, as we planned for next week’s 2-day fundraiser called the “Race to 500,” we decided to create a video to help get the word out.

If you share our passion for seeing lives changed through music, I hope you’ll join us on Tuesday and Wednesday of next week.  We’re asking for 500 listeners to consider a $100 donation to the station.  If you’ve considered a donation before but, for whatever reason, couldn’t or weren’t sure about making a monthly commitment, this is a great way to get your feet wet, so to speak.

I invite you to tune in Tuesday and Wednesday from 6am to 6pm both days for the “Race to 500.”  You’ll hear numerous stories of young lives impacted through a simple radio station and the music it plays.  2 days, 500 people, each donating $100.  Together we’ll continue to change even more lives through the power of music.

If you’d like more information just visit our website and click the “Race to 500” banner.  And thanks for considering partnering with us.   I truly appreciate it.

Twitter Client Seesmic Releases Updates

For several weeks now, I’ve been using the third-party Twitter client Seesmic Desktop to manage my Twitter engagement.  I actually migrated from TweetDeck, a platform I never thought I’d leave.  But just as I was wondering if I’d made the right decision, Seesmic released a few key updates yesterday that address specific areas I think were sorely lacking just a few days ago.  If you’re unfamiliar with Seesmic (or third-party apps in general), watch this video to get up to speed before reading on.

The most glaring shortcoming in the Seesmic Preview version I was previously running was the inability to push out tweets to multiple Twitter accounts at the same time.  Also missing was the option to send updates to your Twitter and Facebook accounts simultaneously.  I didn’t consider the latter a big deal in that there are so many other ways to successfully tie in Twitter updates to your Facebook status if you choose.

I do, however, have the need to sometimes push the same tweet to both my personal account and my company account.  One of the best options I’d found was SplitweetSplitweet works wonderfully and does a great job of allowing you to monitor your multiple Twitter accounts alongside your Brand’s mentions all on the same page.  The main drawback, at least for me, is it’s Twitter only.

Third-party clients like TweetDeck and Seesmic combine the ability to monitor not only multiple Twitter accounts but your Facebook stream as well.  Again, though, the major shortcoming was not being able to update multiple accounts at the same time.  That has now changed.

Yesterday,  Seesmic  e-mailed this update to TeamSeesmic Friends:

I’m happy to let you know that we are releasing a new version of Seesmic Desktop, Version 0.3 RC or 0.3 Release Candidate. This version is being released to our TeamSeesmic members for the next few days to review a couple of big features and get your feedback.

Some of my favorite features included in this new version (from the Seesmic e-mail):

Multi-Account Posting with Smart Account Enabling:

We’ve upgraded the user interface to select which accounts to send posts to, saving you the time and effort it takes to post to each account separately. We’ve also added an option for Smart Account Enabling. With this feature turned on, this will allow Seesmic Desktop to change accounts when messaging your friends based on whom you are replying or direct messaging to. Seesmic will not change the accounts if you do not enable Smart Account.

Continued UI modifications, enhancements and fixes:

We’ve made continued modifications to the Seesmic Desktop user interface saving time when using Seesmic Desktop and space when reading your stream.


Some of the enhancements include:

-Minimizing the message panel until you start entering messages to send
-Enabling replies in your Facebook friends’ avatar to quickly add comments
-Inline reminders of what account you are posting from
-An added “Cancel” button to erase your messages in the message panel
-Updated scrolling arrows for enhanced browsing
-Ensuring all replies appear in your integrated timeline
-And many other additional fixes

If I could add two things to the updates that I still miss (and love about TweetDeck), it would be the auto complete feature and the ability to search within a specific Twitter stream.

Type in a user’s Twitter handle, and TweetDeck will fill in the name for you if it’s someone you follow (much like some e-mail programs will do when typing someone’s name in the “To:” field).  TweetDeck also allows you to search by username or search term within a specific Twitter account or Group you’ve set up.  Very cool.  Hopefully Seesmic will be able to add these features someday.

Finally, this video from Seesmic includes a complete overview of yesterday’s updates: