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Sales and Social Media: PB & J or Oil and Water?

Yesterday, I had the pleasure of delivering a presentation to our company’s Business Development Directors on the benefits of considering certain social media tools to reach their goals.

My First Prezi Presentation

Mixing sales (or marketing) and social media is, of course, done by companies and individuals all over the world every day.  But, if your social media approach is lead by what you’re going to get out of it (ulterior motives) as opposed to shining the spotlight on other people (altruistic motives), make no mistake that people will see right through it.

My main point then was two-fold.  If you’re not participating, that doesn’t mean the conversations aren’t happening, they simply go on without you.  And, once in the game, are you there for the right reasons?  If it’s primarily to add value to whatever community you’re in and to help whenever possible, then the answer is yes.

Thanks to Brian Solis, Olivier Blanchard, John Haydon, Chris Brogan and everyone else who inspires me every day to aide those around me in their quest to make sense of all this stuff.  By the way, I tried embedding the presentation here but apparently wordpress.com doesn’t like Prezi.  At least they’re not playing well together.  Instead, I’ve included the public link.  I hope you like it.

Sales and Social Media: PB & J or Oil and Water?


4 Responses

  1. Jeff,

    I loved your presentation. Straightforward, informative and motivating. I love the way you broke up the information and engaged me with both graphics and content . . . very Web 2.0 of you! Thank you for sharing and for taking the time to put it together . . . you had me at PB&J. Excellent!



  2. Wow. Thanks Toni for you very kind words. I’m so glad you liked it. I don’t suppose you’re at all biased in that a screen shot from your Twitter page was included in the presentation?


  3. Hi Jeff,

    I was tag-surfing in WordPress.com on “stumbleupon” and I found your blog. It’s pretty cool.

    The first post I came to was your video review of Tamar’s book. I never read the book but I know about Tamar and follow her on Twitter. The review was pretty good as an introduction and you do have a great voice!

    I did want to know more about the book but I have been much to busy with my own blogs and tons of social networks, by the time I read it, most likely she will be out with the second book.

    Now, as far as this post is concerned, I never heard of Prezi before but I went to the presentation and found it of interest. Good example of serendipity – I was looking for boring old StumbleUpon and ending up finding your wonderful blog and a new tool to play with – Prezi.



  4. Thanks Ileane! I really appreciate your kind words.

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