Sales and Social Media: PB & J or Oil and Water?

Yesterday, I had the pleasure of delivering a presentation to our company’s Business Development Directors on the benefits of considering certain social media tools to reach their goals.

My First Prezi Presentation

Mixing sales (or marketing) and social media is, of course, done by companies and individuals all over the world every day.  But, if your social media approach is lead by what you’re going to get out of it (ulterior motives) as opposed to shining the spotlight on other people (altruistic motives), make no mistake that people will see right through it.

My main point then was two-fold.  If you’re not participating, that doesn’t mean the conversations aren’t happening, they simply go on without you.  And, once in the game, are you there for the right reasons?  If it’s primarily to add value to whatever community you’re in and to help whenever possible, then the answer is yes.

Thanks to Brian Solis, Olivier Blanchard, John Haydon, Chris Brogan and everyone else who inspires me every day to aide those around me in their quest to make sense of all this stuff.  By the way, I tried embedding the presentation here but apparently wordpress.com doesn’t like Prezi.  At least they’re not playing well together.  Instead, I’ve included the public link.  I hope you like it.

Sales and Social Media: PB & J or Oil and Water?

Advertisements

Are You Social Media Director Worthy?

Earlier today, I read a week-old post from Olivier Blanchard on what companies should look for in hiring a social media director (not quite sure how I missed it originally).  In a word, the post is simply fantastic.


The Brand Builder

If you’ve been handed your company’s social media reigns, charged with hiring this person for your company, or hoping someday soon to be that person that gets hired to spearhead social media for a given company, this post contains most everything you should know or at least start working on in the meantime.

I challenge you to read the entire post (it’s a little long but hang in there) and NOT imagine which of the three “types” you are.  It’s an exercise I think you’ll find quite valuable.  I know I did.   And be sure to peruse the comments too (93 at this writing).  There are some great conversations happening here.

While you’re at it, if you’re on Twitter, do yourself a favor and make sure you’re following Olivier.