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How to Get a Free Book from Guy Kawasaki

Posted on January 6, 2011 by Jeff

Got this e-mail from Guy yesterday:

A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. Here’s what a reader said about it:


It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective “Macintosh Way” companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
(Edward J. Barton)

I recently re-acquired the rights for this book, and I’m making it freely available from the fan page of my upcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions. To download The Macintosh Way:

1. Go to the fan page.
2. “Like” the page.
3. Click on The Macintosh Way book cover to download the PDF.

All the best for a great 2011.

Guy Kawasaki

Sweet.  Thanks Mr. Kawasaki!  By the way, Guy’s new book Enchantment releases in March.

Filed under: Books, Marketing | Tagged: , , , | 2 Comments »

Our Schools Are Killing Creativity

Posted on January 3, 2011 by Jeff

So says Sir Ken Robinson and, I would suppose, Daniel H. Pink and others.  If you’re passionate about education – maybe you have young children or are a school teacher, or both – you need to get to know these names.

I first discovered Sir Ken Robinson a few months ago while searching TED conference videos online.  I was immediately taken in by his casual and often humorous delivery.  But what really drew me in were his insights on our current educational system and all the ways that it is broken.  I happen to agree with him in many respects.

 

 

I was reminded of Sir Robinson just few days ago as I began listening to the audiobook version of Daniel H. Pink’s latest, A Whole New Mind: Why Right-Brainers Will Rule the Future (affiliate link).  I’m about half through it now and am absolutely loving it.  In it, he discusses society’s fascination over the last century with “left-brain dominance” (lawyers, software engineers, accountants, etc.).  The future though, according to Pink, “belongs to a different kind of person with a different kind of mind: designers, inventors, teachers and storytellers.”  In other words, creative and empathetic “right-brain” thinkers.

If you’re as fascinated as I am by this subject, do yourself a favor and pick up this book (affiliate link).  And don’t forget to check out the videos you’ll find at TED.  Here are links to two of Robinson’s talks.  The first I’ve included above and is from 2006 and called Schools Kill Creativity.  The second is from earlier this year and is called Bring on the Learning Revolution.  I’ve embedded it below.

It’s important to note that Sir Ken Robinson is among the speakers scheduled for the next Chick-Fil-A Leadercast happening on May 6.  If you’re in Nashville, stay tuned to 88.7 WAY-FM for more on your chance to check it out via satellite at Oasis Church.

 

 

What about you?  How do you feel about our nation’s schools and their impact on our ability to become who we’re meant to be?

 

Filed under: Books, Leadercast, TED | Tagged: , , , , , | 1 Comment »