Got this e-mail from Guy yesterday:
A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. Here’s what a reader said about it:
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective “Macintosh Way” companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
(Edward J. Barton)
I recently re-acquired the rights for this book, and I’m making it freely available from the fan page of my upcoming book, Enchantment: The Art of Changing Hearts, Minds, and Actions. To download The Macintosh Way:
1. Go to the fan page.
2. “Like” the page.
3. Click on The Macintosh Way book cover to download the PDF.
All the best for a great 2011.
Sweet. Thanks Mr. Kawasaki! By the way, Guy’s new book Enchantment releases in March.
Filed under: Books, Marketing | Tagged: Apple, Enchantment, Guy Kawasaki, Macintosh | 2 Comments »
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